Established in 2020, Beauty & The Struggle was founded to fill a significant gap in the cosmetic industry. As a woman with deep melanin-rich skin, I experienced firsthand the challenges of finding makeup that blends seamlessly and complements my skin tone. Despite the abundance of cosmetic brands, only a few genuinely cater to the unique needs of women with melanin-rich skin.

Our philosophy is simple: customization over accommodation. Too many brands merely accommodate melanin-rich skin; we aim to create products that are truly customized for it. Beauty & The Struggle is dedicated to empowering every shade, with products specifically formulated to enhance and celebrate all melanin-rich skin tones. From foundations to lipsticks and eyeshadows, our pigmented products are designed with you in mind, ensuring that every woman, no matter her shade, can find her perfect match.

While we specialize in products for melanin-rich skin, Beauty & The Struggle is for all women, celebrating diversity and inclusivity in beauty. It’s time to take the struggle out of beauty and embrace the beauty in every shade.